Understand the unique benefits and challenges of external communications and marketing in animal welfare organizations.
Marketing and external communications have the power to shape behavior within our community; to drive awareness; and to inform future decisions. No matter the size, budget and mission of the organization, marketing helps establish and maintain connections within the community and across diverse stakeholders and service recipients. By the end of this course students will understand the role that marketing plays in animal sheltering and the methods and strategies they can use as veterinarians and leaders to leverage external communications, impact and inform the community.
- Course Lead Instructor: Caitlin Quinn, MPA
- Course Number: VME 68xx (TBD)
- Semester Credit Hours: 3
- Term: Fall/Spring (starting Fall 2021)
- Syllabus: Syllabus
- Course Pre-Requisites/Co-Requisites: Relationship with a local animal shelter to view communications and marketing campaigns (can be done by web search, email, telephone, or in person).